is a science-driven beauty company that revolutionized the haircare industry by introducing the concept of bond-building in 2014. Using their patented ingredient, Bis-Aminopropyl Diglycol Dimaleate, Olaplex products work at the molecular level to repair, protect, and strengthen hair by restoring broken disulfide bonds. The brand is recognized globally and operates through an omnichannel strategy that includes professional salons, specialty retail, and direct-to-consumer sales. Olaplex is committed to sustainability, innovation, and supporting the professional hairstylist community